Aso

ASO or App Store Optimization‬ is an important marketing tactic for mobile apps to increase their visibility in organic search results on Google Play & the iOS App Store. 2015 industry research shows that over 60% of all app downloads come from organic search [1]. ASO typically involves researching apps, competition and keywords, followed by integrating that research into the writing of ASO-targeted and niche-relevant content in the form of app titles, descriptions and keywords [2].

References

[1] http://yellowheadinc.com/seo-for-google-ios-app-store
[2] www.ASOhub.com